brand story – Simple Retro

Women Designed, Everyday Retro.

Women Designed

Simple Retro is inspired by iconic vintage silhouettes to deliver fresh designs.

Our design ethos focuses on creating pieces that are effortless and which transcend seasonal trends, fitting seamlessly within any modern wardrobe.

Six times a year we release seasonal collections including Pre-Spring and Pre-Fall.

Every two Wednesday we release our new drops.

More than 87% of team members are female, as we seek to empower women universally with a deep commitment to help and grow together.

In May 2021, we collaborated with Go Fund Her for supporting women businesses and dreams. We will continue to work with females with a mission to eliminate gender inequality.

Everyday Retro

Simple Retro wants to bring affordable pricing to everyone who loves retro fashion.
The perfect clash between vintage style and modern comfort, Simple Retro strives to create easy-to-wear pieces for our girls' daily and professional needs.
 In this following fall and winter, we will introduce more classic pieces to our SR girls, with the debut of the Vintage Map – a curated edit of vintage pieces from decades past, which inspire Simple Retro collections today. 

The Founding Story

In 2015, a group of girls with different cultural backgrounds met in New York City. They enjoyed weekly Sunday brunches and time walking around the city visiting thrifts shops. The love of vintage clothes connected them and sparked an idea to create a brand they wanted to wear themselves. This is how the brand Simple Retro began:

A group of girls and a passion for vintage

In 2020, Simple Retro came back to the city they loved. They missed the excitement New York brought and the energy they felt from the street.
Yet, without forgetting the girls from Paris and Guangzhou. We invite you to come along and create new memories with us.


We produce and keep a small inventory to prevent dispensable waste.

Our suppliers assess the most effective ways to minimize water usage through water recycle technologies. We are doing our best to make all the beauty sustainable, both in fabric selection and production procedures.

In Production

Simple Retro believes that reliable products begin with the people and the environment. We maintain a strong relationship with our suppliers to ensure our products are ethically and sustainably produced.
87% of our workers are female because providing job opportunities for female is important to us as a female designed brand. 


The Victorian collection is our first full-line series that uses cotton and rayon. We value the exquisite Victorian style by paying attention to all the details from the era. In terms of fabric, we use 100% certified cotton and rayon to ensure comfortability and environmental protection.


The printing collection is our essential collection throughout the year. Until now, we are producing 80% of the fabric independently, and the production standards follow the environmental protection certification.


The wool collection is the main product of the fall and winter collection. It's warm and cozy and super delicate against your skin. We use environmentally friendly and recyclable wool yarn for our collection.


The Demin collection’s washing process is guided by the 6S Factory standards and the Environmental Protection Industrial Park standards. The eco-friendly washing process consumes 2 times less water than traditional washing methods.

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